New Era Barbershop - Logo + Advertisement Design

New Era Barbershop is a rebranded barber location striving for modern cuts and designs. This project includes a newly branded logo, business cards, billboard welcome sign, and opening hours door decal. These designs help promote the rebranded location and increase traction of customers.

The Beginning Sketches

The newly branded logo is meant to bring forth a new outlook for this establishment. The initials “N” and “E” were branded together with a blade through the middle to signify an edgy look. The ring around the initials symbolize the ring light barbers use for their haircuts.

Colors

These colors are the traditional colors for a barbershop, however they are used in an entirely different approach to evoke attention from customers.

Typography

The fonts used for this project had to be contemporary with a slight edge to it. The font Acumin Variable Concept to list the information for services and Era Bold ITC for the heading information.

Final Logo and Business Cards

For the final look, I settled with the ring spotlight around the initials and the New Era Barbershop name right next to it. The business cards are clean, organized, and simple in look.

Billboard Design and Mockup

I created this design to advertise the barbershop’s location. The logo displayed on the billboard gathered more traction of clients and was displayed as a brand new opening of the barbershop.

Window Decal Design and Mockup

This is a design that was meant to inform more customers about the services New Era Barbershop offers right as you walk into the establishment. This decal serves as a a critical way for customers to understand the business fully and it ties into the new brand all together.